Thought Leadership in
Token-Based Rewards

Composable Loyalty Is Eating the Monoliths and How Modular Systems are the Reasons

For years, loyalty was boxed into one of two options: buy a heavy-duty suite like Salesforce, Oracle, or Capillary, or build something in-house.

Drops Are the New Loyalty Layer

Loyalty is changing. Traditional points-based systems are giving way to something far more engaging and powerful: drops.

From CRM to AI Agents: Loyalty Is Now a Workflow, Not a Department

The CRM era is over. It’s been decades since brands relied on Customer Relationship Management (CRM) systems that were designed for a different world—one where customer interaction...

Loyalty Only Matters if It Moves at Customer Speed. Qurious AI Is Built for That.

Loyalty, as most brands have built it, is a promise made in slow motion.

Loyalty Is the New Attention Economy

The CRM era is over. It’s been decades since brands relied on Customer Relationship Management (CRM) systems that were designed for a different world—one where customer interaction...

Retention Has a Vibe Now

Loyalty isn't broken, it’s just misunderstood. Today’s retention strategies are outdated because they focus on traditional points and tiered rewards—systems that feel bureaucratic ...

The On-chain Consumer Doesn’t Want Points. They Want Proof.

Traditional loyalty programs operate under the assumption that customers earn points for purchases.

Student Loyalty Is the Most Underrated Growth Hack

Brands spend billions trying to reach Gen Z, chasing their attention across every platform.

UGC is the Loyalty Engine You're Not Paying For

Here’s the uncomfortable truth: Most loyalty programs are designed for transactions, not for influence.

Tokenization Is Reshaping Loyalty—Here’s How, and Why It Matters for Brands and Users

For decades, loyalty meant points. Customers earned them, redeemed them—and often, didn’t use them at all.

Building Loyalty That Spans Brands: The Rise of the Brands Sphere in Studio

For decades, loyalty strategy was about a brand’s direct relationship with its own customers.

Loyalty That Moves Like Capital, Not Coupons

The conventional approach to loyalty programs has become outdated, and here’s why: static rewards.

Referrals Are Just the Front Door: Retention Is the Game

Acquisition is loud. It’s exciting, it’s flashy, and it’s easy to track. But retention? Retention is quiet—subtle, often overlooked, and compounded over time.