From Dead Points to Living Value: Inside the New Era of Tokenized Loyalty

Most loyalty programs look healthy on dashboards and lifeless in reality. Brands issue points, run campaigns, send reminders, and still watch balances sit untouched while acquisition costs keep rising.

Idle points create two problems at once. On the balance sheet, they sit as long-dated liabilities. For customers, they feel like broken promises when balances never reach anything worth redeeming. The outcome is predictable. Enrollment is high. Usage is low. Loyalty exists in theory, not behavior.

At the same time, customer attention has shifted. People now spend time in super-apps, marketplaces, and games that reward every tap with something immediate. Value today is fast, flexible, and fun. Static, single-brand points struggle to compete in that environment.

Brands.Fun exists to close this gap. It takes loyalty value you have already funded and puts it back into motion inside a network where customers actually want to engage and spend.

What Brands.Fun Is

Brands.Fun is the consumer-facing loyalty marketplace within the Quboid ecosystem.

It gives your brand its own fan club, powered by a tradable fan token, and gives customers one place to earn, trade, and redeem value across multiple brands.

Under the hood, fan tokens run on QChain, a loyalty-dedicated blockchain built by Quboid on Avalanche technology. QChain is designed specifically for brand use cases: high-volume micro-transactions, instant settlement, and interoperable rewards.

On top of that sits Quboid Studio, the AI-powered control layer where your teams design campaigns, connect data, and decide what appears on Brands.Fun.

Customers never see this complexity. What they see is simple:

• A marketplace of brands and fan clubs

• Quests and games that pay out tokens

• A rewards shelf where tokens unlock real benefits

What you see is a live system that converts dormant loyalty value into engagement, cross-brand acquisition, and measurable outcomes.

The Brands.Fun Experience: User Journey, Step by Step

Step 1: Discover - A Universe of Fan Clubs

When users land on Brands.Fun, they enter a marketplace of brands. Each brand has its own fan token, live quests, and active rewards.

Users discover the marketplace in multiple ways:

• Directly, while browsing for rewards

• Through Quboid-powered games and tap-to-earn experiences

• Via your own campaigns inviting them to unlock more ways to use their loyalty

Your brand is no longer buried inside a proprietary app. It sits inside a curated universe where users arrive already primed to explore and redeem.

Step 2: Earn

Earning on Brands.Fun goes beyond checkout.

Users earn tokens by completing quests tied directly to your growth goals:

• Following or subscribing to your channels

• Watching product explainers

• Re-engaging after inactivity

• Trying new categories or visiting new locations

These quests are configured in Quboid Studio. The platform verifies actions and issues tokens only when real behavior occurs.

For customers, it feels like a casual game.
For brands, it functions like performance marketing that pays only for verified outcomes.

Step 3: Trade - Rebalancing a Brand Portfolio

Once users earn tokens, they are not locked in.

Because all tokens are standardized on QChain, users can:

• Hold your fan tokens to unlock deeper benefits

• Swap into other brands using a shared network token

• Combine small balances into meaningful value

This is what makes loyalty liquid. When customers’ lives change, they do not abandon accumulated value. They reallocate it.

Brands.Fun positions your brand to be the destination users rebalance into.

Step 4: Redeem - Small, Frequent, Cross-Brand Wins

Redemption is where the loop completes.

Tokens can unlock:

• Discounts, free items, upgrades

• Early access and limited drops

• Member-only experiences

• Cross-brand bundles that feel genuinely useful

Redemptions are validated on chain. Settlement between brands is automated. Customers get fast, frequent wins. Brands get clean attribution and predictable costs.

The Infrastructure

QChain - Loyalty Infrastructure

QChain is a blockchain layer purpose-built for loyalty.

It supports high throughput so in-store and in-app redemptions feel instant. Governance and fee structures are designed for enterprise use. Tokenized points can move safely between brands without losing auditability.

Brands can even run their own nodes for added control and efficiency, while still participating in a shared settlement network.

Quboid Studio - Your Loyalty Control Room

Studio lets you design quests, rewards, and campaigns visually. It uses AI to suggest segments, timing, and incentive values. It publishes offers into Brands.Fun and other Quboid channels automatically.

Studio is the brain.
QChain is the nervous system.
Brands.Fun is the face customers interact with.

Together, they form a complete loyalty stack.

For CMOs and Growth Leaders

Brands.Fun turns loyalty into an active growth channel.

Instead of funding points that sit unused, you fund actions that matter: reactivation, referrals, exploration, and advocacy. Because the marketplace is multi-brand, your campaigns benefit from network effects, not just your own audience.

You stop marketing only to your list and start attracting high-intent users already looking to spend value.

For CFOs and Finance Teams

Brands.Fun provides a controlled path to reduce outstanding loyalty liabilities by making redemption easier and more attractive.

Every token issued, earned, and redeemed is measurable. Costs are visible. Outcomes are attributable. Loyalty moves from a black box expense to a managed financial system.

For Product and Technology Teams

Brands.Fun removes the need to build cross-brand loyalty infrastructure in-house.

You integrate once. Configure campaigns in Studio. Let QChain handle verification, transfers, and settlement. You get interoperability and programmability without forcing customers to learn crypto or manage wallets.

Where Brands.Fun Fits in Your Loyalty Strategy

Brands.fun layers on top of what you already run:

• Giving existing points more flexible redemption paths

• Opening a new acquisition and reactivation channel

• Providing a gradual bridge from traditional points to tokenized loyalty

Many brands start small. A single quest. One hero reward. One campaign. As results come in, they expand, add partners, and let AI handle more optimization.

The long-term advantage is clear. While others remain stuck in isolated, single-brand programs, your loyalty value flows inside a network where it compounds, stays relevant, and keeps your brand present in daily customer decisions.

That is the future Brands.Fun is built for.