The AI Powered Win Back Workflow That Re Engages 90 Day Lapsed Customers in 10 Minutes

Introduction The Silent Revenue Leak You Are Ignoring

In customer retention, silence is never a good sign.
It is not just inactivity. It is revenue quietly leaking from your business.

Every brand has customers who once bought, engaged and interacted, but now have not opened an email in months. These 90 day lapsed customers are not simply inactive. They represent one of the most expensive mistakes in marketing, letting acquired customers fade away while the team spends heavily to acquire new ones.

The numbers are clear.
Retaining a customer costs five to seven times less than acquiring a new one.
Lapsed customers often have higher average order values than brand new customers if you can bring them back.
Yet most win back campaigns get less than a five percent response rate.

The reason is simple. Most brands treat win backs as a mechanical exercise instead of a thoughtful strategy.

Why Most Win Back Campaigns Fail

The standard “We miss you” email is the perfect example of lazy retention. It is often poorly timed, impersonal and limited to a single channel.

Poor Timing

Reaching out too early risks annoying customers who are still engaged. Reaching out too late means the emotional connection is gone. The right timing comes from real purchase data, not guesswork.

Generic Messaging

A flat ten percent off means little if you do not address why the customer left or what they valued. Reminding someone of unused loyalty points is far more powerful than a random discount.

Single Channel Dependence

Relying on email alone is risky. Attention is fragmented and open rates are falling. Customers move between apps, devices and platforms, and if you only show up in one place you will miss many of them.

Manual Resource Heavy Processes

Traditional win backs take weeks to design and launch. Segmentation, creative and incentive setup are done by hand. This slows you down and limits how many campaigns you can run.

The outcome is predictable. Campaigns arrive late, feel irrelevant and fail to get noticed.

The AI Powered Alternative Ten Minutes from Idea to Launch

Quboid Studio changes the equation.
Instead of building from scratch, you use pre built AI optimised workflows that handle everything from targeting to incentive creation in minutes.

The “Win Back Lapsed Customers” template powered by Qurious AI is a perfect example. Here is how it works from start to finish.

Step 1. The Trigger - Getting the When Right

Everything begins with precise targeting.

Inside Quboid Studio you set an automated trigger to identify any customer with no purchase activity in the last 90 days. Qurious AI get all of it done for you.

That is all. No complicated queries or manual list uploads. Qurious AI watches your customer database and moves people into the workflow as soon as they meet that condition.

This matters because the timing is tuned to reach them before they fully disengage, and you avoid hitting those who are still semi active, which keeps your brand from feeling intrusive.

Step 2. The Actions - Orchestrating the What

Once the trigger is in place, Qurious AI launches a multi touch, multi channel sequence designed to make re engagement as easy and appealing as possible.

Action 1. Personalised Email With Built In Motivation

The email subject line reads “We miss you, here are 500 bonus points to welcome you back.”
It dynamically pulls in the customer’s points balance and loyalty tier so they can see the value waiting for them. Instead of a basic discount they are reminded of rewards they already own.

This taps into the endowment effect. People value something more when they feel it is already theirs.

Action 2. Smart Time Bound Incentive

Quboid applies a two times points multiplier for any purchase made within seven days. The offer is already in their account so there is no code or extra step.

This creates urgency with a short window, builds exclusivity by making it available only to them, and encourages larger basket sizes as customers try to maximise the multiplier.

Action 3. Multi Channel Nudge

A push notification says “Your special offer is live, come see what you have been missing.”
An SMS can act as a fallback if push is unavailable.

This approach meets the customer where they are, reinforces the email message and increases recall by showing it across multiple touchpoints.

Step 3. The Intelligence - Why It Works Better Than Old Campaigns

The final layer is intelligence. This is what turns an automated sequence into a truly effective win back campaign.

The Quboid method uses AI to make decisions that improve both engagement and profitability.
It personalises at scale by adapting every message to loyalty status, purchase history and points balance.
It optimises offers by modelling the best balance between motivation and cost.
It sequences messages so they feel coordinated rather than repetitive or intrusive.

This ensures your campaign is guided by data and proven behavioural triggers, not guesswork.

From Weeks to Minutes What Changes for Your Team

A traditional win back might require pulling the lapsed customer list, creating creative assets, agreeing on incentives with finance and setting up each channel separately. This can take a week or more.

With Quboid Studio you pick the template, set the trigger, customise messaging or incentive if needed and launch.

Total time, around ten minutes.

Why This Matters for Revenue and Retention

When you re engage a lapsed customer you are not starting from zero.
They know your brand.
They are more likely to convert than cold leads.
They cost far less to bring back than to replace.

Even an eight to ten percent reactivation rate can mean a significant revenue lift, especially for high lifetime value segments. And because Quboid optimises the incentive you avoid damaging margins with random discounts.

Final Takeaway - The Win Back Playbook for 2025

Retention is no longer about sending more emails. It is about smarter orchestration.
The brands that succeed will be those using AI to cut campaign build time from weeks to minutes while improving personalisation and ROI.

Quboid’s AI powered win back workflow proves you do not need more people to run high impact retention plays. You need the right tools.

Ready to see it in action? You can build your first AI powered win back in the time it takes to finish your coffee. Book a demo please. Cheers!