Mar 11, 2025

The 2026 Conference Blueprint: A Strategic Guide to Q4 2025's Most Influential Marketing Conferences

Your essential guide to the most influential marketing, loyalty, and customer engagement conferences of Q4 2025. We provide a detailed breakdown of top-tier events, analyzing key themes and speakers to help you make strategic choices. Leverage this playbook to gain a competitive edge and finalize your high-impact business strategy for 2026.

Q4 2025 Events

The final quarter of 2025 represents a pivotal window for executives to synthesize the year's learnings, benchmark against industry leaders, and finalize their roadmaps for 2026. This period is less about simple attendance and more about targeted intelligence gathering - a crucial exercise in securing a competitive edge in a marketplace that evolves at an unprecedented pace.

Key Themes You'll See at Q4 2025 Conferences

A look at the agendas for the upcoming conference season shows three major themes that are shaping the future of customer relationships.

  • Putting AI to Work: The conversation is no longer about if companies should use AI, but how. The focus at major events has shifted to the practical side of things: using generative AI, smart automation, and machine learning to create hyper-personalized customer experiences and streamline operations.

  • Building Real Loyalty: Brands are looking beyond simple points-for-purchase programs. The goal now is to build genuine, emotional connections with customers. The most forward-thinking conferences are tackling the challenge of using technology to scale these efforts without losing the human touch that fosters true brand love.

  • The First-Party Data Comeback: With the end of third-party cookies, owning and using your own customer data is no longer optional - it's essential. This topic is the foundation for almost every discussion on personalization and engagement. Conferences are highlighting smart ways to use first-party data to create customer experiences that are relevant, timely, and effective.

The Q4 2025 Conference Deep Dive: Your Essential Itinerary

Here’s a detailed breakdown of the most important events happening in the last quarter of 2025. Use this guide to plan your schedule and make the most of your time.

1. Shoptalk Fall 2025

At a Glance:

  • Date: September 17–19, 2025 (3 days)

  • Location: Chicago, IL, USA

  • Primary Focus: The future of retail and e-commerce, with a heavy emphasis on tech, data, and customer experience.

  • Ideal Attendee: C-suite executives, VPs, and directors from retail, consumer brands, and technology companies.

The Big Picture:
Shoptalk is widely considered one of the "world's most important events for retail and e-commerce innovation". It's where retail's biggest names meet to decide "what retail does next". The entire event is built around improving the customer experience through hospitality, value, and inspiration.

Agenda Highlights & Key Themes:

  • Data & AI in Retail: This track focuses on how top retailers are using adaptive AI and real-time data to improve forecasting, handle economic shifts, and manage their supply chains.

  • Brand, Loyalty & CX: A key track for engagement leaders, this explores how to build emotional connections and personalize customer experiences at scale, even with tight budgets.

  • Product & Merchandising: This theme looks at how product teams are adapting to supply chain issues and the growing complexity of online platforms.

  • Leadership in a Changing World: Aimed at the C-suite, this track covers topics like organizational strategy, balancing cost-cutting with innovation, and leading teams through uncertainty.

Featured Voices:
The event features over 130 senior leaders, including the CMOs of Ace Hardware and Papa John's, the CEO of David's Bridal, and VPs from Amazon Ads, The Home Depot, and Wayfair. With one in three attendees being C-level, the conversations are guaranteed to be strategic.

The Networking Landscape:
Shoptalk Fall draws over 3,000 executives from the retail world. Its standout feature is the
Shoptalk’s Meetup program, an incredibly efficient system for setting up thousands of curated one-on-one meetings to build partnerships. The event also hosts large social gatherings, including parties at famous venues like the House of Blues.

Quboid's Take:
If you're a leader in retail or CPG, Shoptalk Fall is a must-attend. For a MarTech company, it’s a golden opportunity to hear directly about the challenges major brands are facing. The strong focus on AI and building brand loyalty makes it a perfect place to show how advanced engagement platforms can provide real solutions.

2. eTail Nordic 2025

At a Glance:

  • Date: October 7–8, 2025 (2 days)

  • Location: Malmo, Sweden (at the Slagthuset venue)

  • Primary Focus: E-commerce and digital marketing innovation specifically for the Nordic retail market.

  • Ideal Attendee: E-commerce, digital, and marketing leaders from top Nordic retailers and DTC brands.

The Big Picture:
eTail Nordic has become a top e-commerce event for the region, bringing together over 400 professionals from Denmark, Sweden, Finland, and Norway. The conference is known for providing practical advice on "what's actually working right now in eCommerce," not just high-level theory. The agenda is built from over 40 research interviews with regional leaders, so the content is highly relevant to the Nordic market.

Agenda Highlights & Key Themes:

  • Accelerating with AI: The conference kicks off with this theme, featuring case studies on building AI-first strategies for personalization and using Generative AI for content creation

  • First-Party Data Leverage: This theme covers how to use first-party data in a post-cookie world to power personalized marketing and drive growth.

  • Unified Commerce & Omnichannel: These sessions focus on the practical side of connecting different tech systems and customer data to create the seamless omnichannel experiences consumers now demand.

  • Redefining Value & Connection: This track offers strategies for increasing conversions and building loyalty with price-conscious shoppers

Featured Voices:
The speaker list includes a who's who of Nordic retail, with the Head of Loyalty from Salling Group, the CMO of Apoteket, the Head of Marketing & E-commerce from Elkjøp, and senior leaders from Pandora, IKEA, Flying Tiger, Coca Cola, and Amazon.

The Networking Landscape:
The event is designed for quality interactions. Instead of just lectures, it features small discussion groups, interactive roundtables, and Oxford-Style Debates to encourage active learning and collaboration.

Quboid's Take:
For any tech provider targeting the Nordic market, eTail Nordic is essential. It provides direct access to the region's key retail decision-makers and a deep understanding of local market dynamics, from AI adoption to the specific challenges of omnichannel retail in the region.

3. Customer Engagement Summit 2025

At a Glance:

  • Date: October 9, 2025 (1 day)

  • Location: Evolution, Battersea, London, UK

  • Primary Focus: A deep dive into all aspects of customer engagement, from contact centers and data analytics to loyalty and retention.

  • Ideal Attendee: Senior leaders in customer experience (CX), customer service, marketing, and digital transformation.

The Big Picture:
In its 14th year, the Customer Engagement Summit is Europe's largest event in its category, attracting 2,000 senior leaders and 250 top-tier speakers. The 2025 theme focuses on the "seismic shift" in how companies connect with customers, specifically the challenge of "balancing technological innovation with the human touch".

Agenda Highlights & Key Themes:
The summit's structure, with a main stage for big-picture strategy and six specialized stages for deep dives, offers incredible variety.

  • Main Stage: This stage will cover broad topics like Customer-Centric Transformation, Digital Engagement, Data & Insight, and Loyalty & Retention, with case studies from global brands like IKEA, NatWest, and RS Group.

  • Loyalty, Retention & Growth Stage: This is a key track covering how to build effective loyalty programs, optimize Customer Lifetime Value (CLV), and reduce churn. A highlight is the IKEA case study, titled "Can We Fall in Love with a Brand? How AI is Rewriting Loyalty and Emotion".

  • Data & Analytics Stage: This stage focuses on the technical side of integrating customer data, using predictive modeling, and leveraging real-time analytics.

  • Future of the Contact Centre Stage: This track explores how to modernize customer service, improve efficiency, and use technology to empower agents.

Featured Voices:
The speaker lineup is outstanding, featuring global leaders like Martin Villanueva (Global Customer Engagement Lead, IKEA), Nicki Young (Chief Customer Officer, RS Group), and Anna Cook (Managing Director of Customer Service, Sky). They are joined by executives from Diageo, JPMorgan Chase & Co, HSBC, Liverpool Football Club, and Porsche AG.

The Networking Landscape:
The event is free for senior customer engagement professionals, which guarantees a high-quality audience of decision-makers.17 It offers plenty of networking opportunities through focus groups, roundtables, and a "Night Summit" after-party for more casual connections.17

Quboid's Take:
This is one of the most important European events for any company in the CX, engagement, or loyalty tech space. The dedicated loyalty track and the strategic focus on balancing AI with human interaction are perfectly aligned with the challenges modern brands face. The seniority of the speakers and attendees makes it a top-tier event for learning and networking.

4. The BIG Handshake Loyalty 2025

At a Glance:

  • Date: October 13–15, 2025 (3 days)

  • Location: Amsterdam, Netherlands

  • Primary Focus: Creative and practical loyalty strategies, with a unique focus on community, honest conversation, and unconventional formats.

  • Ideal Attendee: Brand-side loyalty managers, CRM experts, and engagement strategists looking for fresh ideas from their peers.

The Big Picture:
Known as “loyalty's friendliest meet-up,” this event intentionally avoids the typical corporate conference feel. It’s designed for "smart, honest conversations", maintaining a strict 80/20 brand-to-vendor ratio to keep the focus on peer learning. It has earned a reputation as the place for loyalty professionals to get "real talk" about what works and what doesn't.

Agenda Highlights & Key Themes:
The event uses unique formats designed to spark debate and deep learning:

  • ELA Loyalty Toolkit Masterclass: An invitation-only workshop led by industry experts that gives brand leaders the tools to refine or relaunch their loyalty programs.

  • Loyalty X™ The anti-conference: A session with "bold formats" and "brave voices" that challenge traditional loyalty thinking.

  • Let's Geek Out: These are deep-dive sessions on a single topic for practitioners who want to get into the nitty-gritty details of execution.

  • Past themes have included emotional loyalty, using data for micro-segmentation, and gamification.

Featured Voices:
The speakers are top-tier brand leaders from outside the traditional travel loyalty space, offering fresh perspectives. Confirmed speakers include Aaron Mitchell (Global VP Membership and Personalisation, the LEGO Group), Ben Freeman (Global Membership Director, Just Eat Takeaway), Louise Daniel (Head of CRM, Domino's Pizza UK & Ireland), and Martin Villanueva (Global Customer Engagement Lead, IKEA).

The Networking Landscape:
The event is kept small to ensure high-quality interactions. A key feature is the ELAbrations™ awards ceremony, where winners are chosen by community vote, not a judging panel, creating a fun and authentic atmosphere that reinforces the event's community feel.

Quboid's Take:
This is the conference for the modern loyalty professional. Its focus on honest, brand-led case studies and its creative, interactive formats make it a fantastic source of inspiration and practical knowledge. This event is less about high-level theory and more about what’s actually working for some of the world's most beloved brands.

5. Digital Marketing World Forum (DMWF) North America 2025

At a Glance:

  • Date: October 13–14, 2025 (2 days)

  • Location: New York, NY, USA (Marriott Marquis, Times Square)

  • Primary Focus: A complete overview of the digital marketing landscape, from AI and data to content, social media, and CX.

  • Ideal Attendee: Senior marketing professionals, including CMOs, Digital Marketing Directors, Social Media Managers, and Data Analysts.

The Big Picture:
#DMWF North America is a key event for senior leaders shaping the future of marketing technology. It attracts over 1,000 attendees, most of whom are director-level or higher, and delivers both practical tips and forward-looking strategies that cover the entire marketing stack.

Agenda Highlights & Key Themes:
The agenda is split into several focused tracks, allowing attendees to either get a broad overview or go deep on specific topics:

  • Data, CRM & Insights: This track features sessions on using customer data to make better decisions, with panels on achieving customer-centricity and navigating the future of customer insights with AI.

  • Customer Experience, Email & Automation: A key track that explores how to use AI and data to create hyper-personalized customer experiences and automated journeys.

  • Social Media & Community Marketing: Panels in this track will cover strategies for navigating the ever-changing social media world, building online communities, and using employee advocacy programs.

  • Content & Video Marketing: This track focuses on creating compelling content that connects with audiences and drives real engagement.

Featured Voices:
The speaker list is filled with marketing leaders from world-famous brands. Presenters include the CMO of Saucony, the VP of Omnichannel & Customer Experience at illycaffè, the Global Senior Vice President of Vodkas at Diageo, the Head of YouTube & Digital Video Strategy at Google, and senior directors from Anthropologie, Peloton, and the National Basketball Association (NBA).

The Networking Landscape:
The conference is designed for senior professionals, creating a valuable environment for high-level, peer-to-peer networking.

Quboid's Take:
DMWF North America is a must-attend for any senior marketing leader. Its broad scope gives a complete picture of the current marketing world, while the focused tracks on CRM and CX allow for deep dives into specific areas. The seniority of the attendees makes it an excellent place for strategic conversations and building valuable industry connections.

6. Dreamforce 2025

At a Glance:

  • Date: October 14–16, 2025 (3 days)

  • Location: San Francisco, CA, USA (Moscone Center)

  • Primary Focus: The entire Salesforce ecosystem, with a huge emphasis on AI, CRM, data, and business transformation.

  • Ideal Attendee: Anyone who uses Salesforce, from admins and developers to marketers, CX managers, and C-suite executives.

The Big Picture:
Dreamforce is one of the biggest and most influential tech conferences in the world. It's often described as "more than just a conference" because of its massive scale and festival-like atmosphere. With over 1,500 sessions, it's an immersive experience focused on learning, inspiration, and networking.The main theme for 2025 is the "Agentic Enterprise," a vision where humans and AI agents work together to drive business growth.

Agenda Highlights & Key Themes:

  • Marketing Cloud Next Keynote: Your Path to Agentic Marketing: This is a must-see session for marketers. It focuses on how to scale marketing teams with AI agents that can create, personalize, and optimize campaigns, turning every channel into a two-way conversation.

  • Customer Success Strategies: A key theme throughout the conference, covering best practices for improving customer retention and satisfaction.31 While there isn't a single "loyalty track," related sessions like "Building Lasting Loyalty, from Strategy to Execution" show the depth of loyalty content available.

  • Artificial Intelligence Integration: AI is at the heart of the conference, with countless sessions on its use in CRM, the capabilities of Einstein AI, and the broader "Agentforce" strategy.

  • Data Cloud Keynote: This keynote focuses on the critical need to activate trusted, unified data across every application and agent - a cornerstone of any successful loyalty or engagement strategy.

Featured Voices:
The speaker lineup is unmatched, featuring tech giants like Marc Benioff (CEO, Salesforce) and Sundar Pichai (CEO, Google & Alphabet), industry leaders like Brian Niccol (Chairman & CEO, Starbucks), and cultural figures like Matthew McConaughey and America Ferrera.

The Networking Landscape:
With tens of thousands of attendees, the networking opportunities are endless. The event is famous for its Dreamfest concert, which in 2025 will feature Metallica and Benson Boone, as well as numerous partner parties and networking lounges.

Quboid's Take:
Dreamforce is a massive ecosystem event. If your company is built on or heavily integrated with Salesforce, it's the most important event of the year. For others, it offers a powerful look into the future of business technology from one of its biggest players. The focus on "Agentic Marketing" and data-driven customer success is incredibly valuable for any leader in the engagement and loyalty space.

7. Loyalty & Awards 2025

At a Glance:

  • Date: October 20–22, 2025 (2.5 days)

  • Location: Amsterdam, Netherlands

  • Primary Focus: A highly specialized conference for travel loyalty experts, covering airlines, hotels, car rentals, and related industries.

  • Ideal Attendee: Loyalty executives and senior decision-makers from airlines, hotels, rental car companies, banks, and IT suppliers in the travel industry.

The Big Picture:
This event is known as the "world's premier conference for travel loyalty experts". It's a focused, high-level gathering for sharing information on trends, achievements, and tech innovations specifically within the airline and hotel loyalty sectors.

Agenda Highlights & Key Themes:

  • Finding the Balance Between Profits and Loyalty: The conference opens with a strategic discussion on the fundamental purpose of a loyalty program in 2025, exploring how to find new revenue streams while keeping frequent travelers engaged.

  • Loyalty & Technology: This track dives into the intersection of AI and human expertise in loyalty, the challenges of digitalizing the customer journey (with a case study from Riyadh Air), and a practical look at which new technologies are actually delivering results.

  • The Power of a Currency: A dedicated session explores the strategic benefits of a global loyalty currency like Avios, with case studies from Qatar Airways and Loganair.

  • Sustainability in Loyalty: This session examines the role of sustainability in a loyalty strategy, tackling tough questions about greenwashing and whether consumers will pay more for sustainable options.

Featured Voices:
Speakers are top executives from the travel and hospitality industries, including leaders from brands like Accor and Meliá Hotels International. The agenda also features representatives from
Pegasus Airlines, Riyadh Air, Qatar Airways, and Deutsche Bahn.

The Networking Landscape:
The event is a central hub for the entire travel loyalty ecosystem, with all three major airline alliances confirmed to attend. The conference ends with the prestigious Golden Loyalty Awards gala dinner, a black-tie event celebrating the best programs in the industry.

Quboid's Take:
This is a niche but critical event for any company operating in or serving the travel loyalty sector. The highly specific agenda and senior audience provide unmatched depth and networking value within this vertical. It’s the definitive counterpart to broader, cross-industry loyalty events.

8. Five9 CX Summit 2025

At a Glance:

  • Date: November 17–19, 2025 (3 days)

  • Location: Nashville, TN, USA (Gaylord Opryland Resort and Convention Center)

  • Primary Focus: The future of customer experience (CX), with a strong focus on the contact center, AI, and cloud technology.

  • Ideal Attendee: Industry leaders, innovators, and practitioners in CX, customer service, and contact center operations.

The Big Picture:
With the tagline "The New CX Starts Here," the Five9 CX Summit is about driving real transformation. The event brings together industry leaders to explore "what's possible when AI and human insight work hand in hand," with a clear focus on turning customer experience initiatives into measurable business results.

Agenda Highlights & Key Themes:

  • AI-Driven Innovation: The summit will offer a deep dive into AI breakthroughs, from generative AI to intelligent automation, with an emphasis on practical use cases over hype. Past summits have consistently focused on the impact of AI, analytics, and employee engagement on the contact center.

  • Redesigning Customer Journeys: A key theme is learning how to create seamless, personalized customer experiences across all channels by using a unified, cloud-native tech platform.

  • Contact Center Transformation: As a leader in cloud contact center software, Five9's event will heavily feature strategies for modernizing contact center operations and positioning them as the "front door" for delivering exceptional customer experiences.

Featured Voices:
While the full 2025 speaker list is still to be announced, past keynotes have featured Five9 executives like CEO Mike Burkland and CTO Jonathan Rosenberg, along with top industry analysts from firms like Gartner and Metrigy. The event also showcases a strong partner ecosystem, with speakers from companies like Deloitte, ServiceNow, and Verint.

The Networking Landscape:
The summit is an opportunity to connect with "fellow change makers" and get hands-on with new technologies. A key part of the event is the New Era of CX Awards, which honors the most innovative companies that are redefining CX and AI, with winners announced live at the summit.

Quboid's Take:
For leaders whose engagement and loyalty strategies depend heavily on their contact center, this is a vital event. It offers a deep dive into the technology and strategy that will power the next generation of customer service, with a strong, practical focus on using AI to drive efficiency and satisfaction.

9. The MarTech Summit London 2025

At a Glance:

  • Date: November 12–13, 2025 (2 days)

  • Location: London, UK (Convene, 155 Bishopsgate)

  • Primary Focus: Marketing technology strategy and execution for both B2B and B2C brands.

  • Ideal Attendee: Senior-level marketing and technology executives, including CMOs, Heads of CX, Brand Loyalty, and Digital Strategy.

The Big Picture:
This is the 5th annual flagship EMEA event in a global series, designed to fuel both strategic vision and practical execution in the MarTech space. With over 500 attendees, 85% of whom are senior management or above, it is a high-level event designed for honest conversation, tech discovery, and strategic networking.

Agenda Highlights & Key Themes:
The summit features three dedicated stages over two days, providing highly relevant content for different marketing roles:

  • Day 1 (Plenary): MarTech Trends: This day covers big-picture themes that affect all marketers, including Customer-Centric Marketing (with a focus on CX, Loyalty, and CRM), Data-Driven & AI-Powered Personalisation, and MarTech Integration.

  • Day 2 (B2C Stage): This track dives into B2C-specific challenges, with themes on Customer Experience & Engagement (including Loyalty and Gamification) and Data-Driven Personalisation (including First-Party Data strategies and AI).

  • Day 2 (B2B Stage): This track focuses on B2B Marketing Strategy (including Account-Based Marketing and Demand Generation) and Customer Experience (including CRM and the B2B Buyer Journey).

Featured Voices:
The event will feature over 75 speakers from leading global and European brands. Confirmed speakers include the Global Head of Better Marketing at Diageo, the Chief Digital & Technology Officer at Pizza Hut, the Head of CRM & Marketing Technology at Sainsbury's, and senior leaders from Haleon, Sky, BBC, Domino's Pizza, and Vodafone.

The Networking Landscape:
The summit emphasizes quality connections by maintaining an 80:20 ratio of end-users to vendors. New for 2025 is the Leadership Lounge, an exclusive, pre-summit meet-up for speakers and senior attendees to spark conversations before the main event begins.52

Quboid's Take:
This is a top event for any marketing leader focused on building and optimizing their tech stack. The dedicated stages for B2B and B2C provide highly relevant content, while the plenary day gives a crucial overview of the macro trends shaping the industry. The specific focus on Loyalty, CRM, and Engagement makes it extremely valuable.

10. B2B Marketing Expo (B2B Marketing Live) 2025

At a Glance:

  • Date: November 19–20, 2025 (2 days)

  • Location: ExCeL London, UK

  • Primary Focus: Europe's leading event for B2B marketing solutions, innovation, and strategy.

  • Ideal Attendee: Ambitious B2B marketers at all levels, from practitioners to industry pioneers.

The Big Picture:
Attracting over 4,000 industry professionals, this expo is the premier hub for B2B marketers to network, learn, and stay ahead of the curve. It's a content-packed, high-energy experience designed to inspire and transform modern B2B marketing.

Agenda Highlights & Key Themes:
The event features expert-led sessions across four content theatres, covering eight key themes.

  • Key Themes: The agenda is built around the core pillars of modern B2B marketing, including Account-Based Marketing (ABM), Lead Generation & Digital Marketing, and AI, Automation & Personalisation.

  • New for 2025: A major addition for 2025 is the introduction of hands-on, expert-led workshops. These sessions are designed to give attendees practical skills and strategies they can use immediately.

Featured Voices:
While the full 2025 speaker list is still being finalized, the event promises an "elite speaker line-up" of B2B industry leaders. The related B2B Ignite conference, from the same organizer, features speakers from PwC, Dell, ServiceNow, Pega, and the B2B Institute at LinkedIn, which indicates the high caliber of experts to expect.

The Networking Landscape:
The large expo floor features over 100 of Europe's top B2B marketing suppliers, offering live demos and expert consultations. This makes it a great opportunity for attendees to research new technologies, find potential partners, and connect with thousands of their peers.

Quboid's Take:
For any company in the B2B space, this is a key event. It offers a complete overview of the latest B2B marketing strategies and technologies all in one place. The focus on AI, Automation, and Personalisation is directly relevant to the challenges of building effective B2B customer engagement and loyalty programs, which often require a different approach than B2C.

The 2025 Conference Matrix: Matching Events to Your Goals

To help you decide, this matrix breaks down the analysis into a simple, scannable format. Use it to map your role and goals to the most relevant events.

Conference Name

Primary Focus

Ideal Attendee Profile

Key Strategic Value

Shoptalk Fall 2025

Retail & E-commerce Innovation

C-Suite, VPs (Retail, CPG, Tech)

High-Level Strategy, Tech Discovery, Partnership Building

eTail Nordic 2025

Nordic E-commerce & Digital Marketing

Heads of E-comm & Marketing (Nordic Retail)

Regional Market Insights, Tactical Best Practices, Peer Networking

Customer Engagement Summit

Holistic Customer Engagement (CX, Contact Center, Loyalty)

CCOs, VPs of CX, Senior Marketing Leaders

Cross-Functional Strategy, Blending Tech & Human Touch, UK/EU Focus

The BIG Handshake Loyalty

Innovative Brand & Retail Loyalty

Brand-Side Loyalty & CRM Managers

Creative Inspiration, Practical Case Studies, Community Building

DMWF North America

Full-Funnel Digital Marketing

CMOs, Digital Marketing Directors

Comprehensive MarTech Overview, Cross-Channel Strategy

Dreamforce 2025

Salesforce Ecosystem & AI Transformation

All Salesforce Roles, C-Suite, IT Leaders

Understanding a Dominant Tech Paradigm, Ecosystem Integration

Loyalty & Awards 2025

Travel & Hospitality Loyalty

VPs & Directors of Loyalty (Airlines, Hotels)

Deep Vertical Expertise, Financial Modeling, Niche Networking

Five9 CX Summit 2025

Contact Center & AI-Powered CX

VPs of Customer Service, Contact Center Ops

Tech-Driven Service Innovation, Operational Efficiency, AI Application

The MarTech Summit London

Marketing Technology Stack & Strategy

CMOs, Heads of MarTech, Digital Leaders

B2B/B2C MarTech Deep Dive, Vendor Evaluation, EU Focus

B2B Marketing Expo

B2B Marketing Solutions & Strategy

B2B Marketing Professionals (All Levels)

Lead Generation, ABM Tactics, B2B Tech Discovery

Tailored Recommendations

  • For the Chief Marketing Officer (CMO): Focus on events that give you a high-level view of major market shifts. Shoptalk Fall, Dreamforce, and DMWF North America are top priorities for understanding retail transformation, the impact of the AI ecosystem, and the overall digital marketing landscape.

  • For the VP of Loyalty/CRM: Your best choice depends on your industry. For leaders in travel and hospitality, Loyalty & Awards is essential. For those in retail, CPG, or DTC, The BIG Handshake Loyalty and the Customer Engagement Summit offer the most relevant content and networking.

  • For the MarTech Leader: The MarTech Summit London provides the most focused content for this role. Complement it with Dreamforce for a complete ecosystem view and DMWF to understand how the technology is being applied.

  • For the B2B Marketer: The B2B Marketing Expo is your core event for tactical and strategic insights. Supplement it by attending the dedicated B2B track at The MarTech Summit for a deeper dive into technology solutions.

Conclusion: Turning Conference Buzz into Business Action for 2026

The final quarter of 2025 is the perfect time for leaders to pull together the year's learnings and finalize their plans. The conference circuit tells a clear story: the future of marketing will be defined by the smart use of AI, the need for inclusive marketing to drive real growth, and the critical challenge of balancing powerful automation with a genuine human touch.

How to Maximize Your Conference ROI

To make sure attending an event leads to real business value, follow this simple framework.

  • Before You Go: Set clear goals. What do you need to learn? Who do you need to meet? Use event apps to schedule key meetings with peers and potential partners in advance.

  • While You're There: If you're with a team, divide and conquer to cover more sessions. Take good notes. Prioritize networking over trying to attend every single session.

  • When You Get Back: Hold a team debrief within 48 hours to share what you learned. Follow up with all new connections immediately. Most importantly, create an action plan to test and implement the best new ideas.

The future of customer engagement is about leveraging AI and interconnected data to drive tangible business growth. The challenge, however, lies in moving from strategic discussion to practical execution. How do you activate these insights to not only retain customers but also acquire new ones and uncover hidden revenue streams?

That's the problem Quboid was built to solve. Quboid is a full-stack, AI-led growth engine that leverages AI to orchestrate and scale campaigns, turning idle customer actions into monetizable events. It enables you to radically lower customer acquisition costs by instantly connecting you to a network of partner brands, all without the typical integration delays. By transforming traditional points into liquid, interoperable rewards, Quboid helps you build an ecosystem that delivers real value and drives profitable growth.

Quboid Studio in Action

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