How it works

• Stripe detects a failed payment attempt.

• The customer is identified in Shopify.

• An “action required” email is sent via Gmail, with a direct link for the customer to update their payment details.

Apps involved

• Stripe: Emit payment events such as failed charges

• Shopify: Provide orders and customer data for segmentation

• Gmail: Capture and label incoming emails to trigger the flow

Business benefits

• Prevent revenue leakage from failed payments.

• Reduce churn without manual chasing.

• Keep customers active with minimal friction.

This template helps businesses reduce churn by automating failed payment recovery with Stripe, Shopify, and Gmail, sending immediate action-required emails to recover revenue.