How it works
This sequence explains what the automation is doing behind the scenes so every step runs reliably without manual work:
Watch Sheet for profile rows: A new or updated row in your Google Sheet triggers the workflow.
Map profile fields: Identity, email, name, and custom attributes are extracted.
Upsert CleverTap profile: The user profile is created or updated inside CleverTap.
Power segmentation: CleverTap segments stay fresh and accurate based on Sheet updates.
Keep this workflow as your baseline and extend it as needed. Explore more:
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