How it works
On a new or updated row in a specified Google Sheet, the workflow maps columns to CleverTap profile fields (identity, email/phone, name, and custom attributes).
It authenticates with CleverTap and upserts the profile - creates if missing, updates if present.
Business benefits
Keep CleverTap user profiles continuously in sync with spreadsheet source-of-truth.
Enable instant segmentation and journeys from operational updates.
Cut turnaround time; eliminate one-off scripts and upload cycles.
