How it works
When a new row is added in a specified Google Sheet, the workflow reads mapped columns (e.g., identity/email, event_name, properties, timestamp).
It authenticates with CleverTap and creates an event for the corresponding profile using the mapped identity.
Business benefits
Send analytics events from Google Sheets without engineering effort.
Keep web/app analytics aligned with operations data captured in Google Sheets.
Reduce manual CSV imports and data-entry errors.
